The secrets of pricing success

Jon Brooks
Getting the right price for your service is a real challenge. How do you make sure you’re being fairly paid without pricing yourself out of the market? And once the negotiations start, how do you win new clients without giving it all away?

In this insightful presentation by Jon Brooks, you’ll discover the secrets of professional pricing and how to use them to grow your coaching business. An expert in B2B pricing will introduce you to the key pricing principles and explain how you can apply them to your own business.

You will learn:

• How to turn price negotiations into value conversations
• How to let your clients tell you what they value
• How to create win-win negotiations
• How to follow a structured approach to discounting
• That you’re not alone in finding pricing a challenge!

About Jon Brooks

Jon Brooks has over 10 years of experience in B2B pricing, marketing and product development. He founded The Value Advantage to help business owners with their pricing challenges, combining pricing theory and sales psychology with customer and data driven insights to create solutions that deliver long term value.

“The workshop was really well structured, I felt there was a great deal of learning in a short amount of time” – Pricing seminar participant

Register for this webinar

This is a free resource for EMCC UK members, and we’re also inviting non-members to join us for a registration fee of £35.

Please register for this event and the dial-in details will be sent separately the week before. If you are a member you will need to sign into your account to register if you are not a member you will need to create an account which will be used solely to enable you to register.

We look forward to seeing you online on the day.

17/06/2020 14:00 - 15:00
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